Playmgm App
PlayMGM is the sportsbook app for Nevada-based customers. BetMGM is the sportsbook app for New Jersey and West Virginia-based customers. They are owned by the same company PlayMGM Resorts. Jul 15, 2017 Features of the playMGM App. The app offers some of the best features. You can place wagers 24 hours a day, 7 days a week from anywhere in Nevada. Make easy deposit and withdraw at the sportsbook counter whilst you are in an MGM Resorts destination. Also the FREE playMGM pre-paid card works anywhere with your sports betting account.
Company: Publicis Sapient
Company Description: Publicis Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behavior and technology are catalyzing social and commercial change at an unprecedented pace.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Entertainment
Nomination Title: playMGM
The date on which this nominated mobile site or app was first published: January 2018
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
MGM’s acquisition of Borgata gave them a physical location in New Jersey, allowing them to bring their online gambling apps. The goal was to give playMGM longer shelf life than their different-offer-a-day competitors, drive market growth and recapture market share.
To drive market growth, we employed a psychographics-first audience strategy. We first determined the set of behaviors most closely tied to online gambling and then identified four new target segments: Deal Hunters, Finance Buffs, Digital Adventurers, and Online Gamers. Finally, we analyzed behavioral signals in relation to date-of-time and location to maximize on commute hours and waiting time.
Mobile was a fundamental part of our campaign. It spanned paid social, search, in-app, programmatic, native, sponsorships, audio streaming, video, and interactive rich media gaming units. Most importantly, it allowed us to let people game instead of just hearing about gaming.
We successfully reversed the double-digital decline and brought a flood of new users to playMGM, netting them the number two spot in the category. Aided Brand Awareness and Brand Favorability for the playMGM brand increased by 10%, while the digital campaign netted a 14.8 lift in awareness. The campaign drove 31,412 registrations, outpacing our forecasts by 74%.
Playmgm App
List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Playmgm App Creator
Publicis Sapient:
Chief Creative Officer: Anthony Yell
Group Creative Director: Brian Brown
Associate Creative Director, Copy: Peter Wagoner
Associate Creative Director, Design: Derek Montgomery
Copywriter: Josh Stein
Art Director: Aidan McDermott
Art Director: Jessae Brown
Junior Art Director: Mustafa Thomas
Creative Technologist: Andrew Matsumoto
Executive Producer: Mike Diaz
Producer: Terrence Stewart
Producer: Hannah Keating
Producer: Christine Cafiero
Producer: Alexandra Cleary
Social Strategist: Nicole Keimer
Junior Copywriter, Social: Leah Jarem
Designer, Social: Adam Jameson
Social Content Analyst: Sabina Tarraza
Media Strategist / Buyer: Shruti Tiwari
Media Strategist / Buyer: Rosmarie Salazar
Media Strategist / Buyer: Kate Martin
Media Strategist / Buyer: Michael Romano
Media Strategist / Buyer: Jeff Novak